Viscose is an artificial textile fibre that has a silk like sheen, the reason for which it is also defined as «artificial silk”.

It is produced starting from wood pulp obtained from trees (also from cotton, hay, etc.), in particular, with wood from the trees of pine, eucalyptus and beech.

The s3305atory of its production starts in 1845, the year in which the first compound of soluble cellulose that could be made into filaments was discovered.

In 1884, the French chemist Hilaire Bernigaud of Chardonnet applied for a patent for «artificial silk» which he presented at the International Exposition of Paris of 1891.

In following years the chemists Charles Cross, Edward Bevan and Clayton Beadle patented the industrial process of producing viscose in England, after having discovered that treating cotton with caustic soda and carbon disulphide created a highly viscous solution (viscose), which could be extruded into fibres through a special procedure.

Viscose was essentially created to respond to the demand for a textile that was similar to silk but less expensive.

This fibre has a shiny appearance. At the touch viscose is particularly soft, absorbent and antistatic.

Rebecca & Bros spring/summer 2015

Fresh, charming and feminine: the new collection Rebecca & Bros SS2015 appears to the public with these features.

Two themes structures proposes, exclusively in natural fabrics:

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JOLIE GLAMOUR: through small rural flowers, abstract herbals, postcards and romantic butterflies, it comes in a choice of fresh tones ranging from Lavender to blue Delphy up to Indigo for a Riviera mood.

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VINTAGE SOUVENIR continues with a mix of retro colours, vaguely folk such as sand, coral and maronglacè; with irregular spots, abstract poppies and old «croquet» effects on entire garments or simple finishes.

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Verdiani Woman Spring/Summer 2015

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Fashions come and go, quality remains.

In a world where everyone is obsessed with transgression, VERDIANI focuses on good taste. Feminine style codes continually evolve and change from one season to the next, but the quality of fabrics, the comfort of clothes, tasteful colour choices and combinations, are still the cornerstones of an innovative and elegant collection, thought up for a woman who loves to flaunt classy clothes that are at the same time harmonious and seductive.

Sophisticated, comfortable but constantly elegant and refined.

An artificial Eden with a palette of soft and fresh botanicals colours inspires the VERDIANI collection for spring / summer 2015. A multicolour range, which combines gracefully acidic crayons than epidermal pink, the neutral cold to those pale. Alliance between modernity and tradition is both in processing both in the combinations and colours.

Lisle cotton

The Lisle is a type of cotton, elegant, precious and inimitable.

Is the noblest of yarns for men’s nightwear, the shine and the comfort of the garments made in Lisle cotton offer a perfect fit, an endearing esthetics ….

Our collection’s articles made of Lisle cotton are renowned by their special characteristics of brilliance and strength, ensuring that the original properties of comfort and fit are maintained even after several washes. They are extremely charming in contact with the skin thanks to the special ability of this yarn to absorb and disperse the perspiration.

We mould the Lisle cotton in garments that have become a noble tradition for lovers of supreme quality in male nightwear.

A little curiosity : where does the term » Lisle cotton » comes from ?
It is said that in the mid 1800s , an Italian manufacturer of socks left for Scotland in order to buy a better wire for his production . At that time, the best yarn available was the British one.
Arrived in Scotland he met the inventor of a production process called «mercerization»: Mr. John Merc.
The process he invented consists in exposing for a moment the wire to a caustic soda solution, with a triple effect:
• the wire becomes very bright, light-reflecting
• absorbs and disperses naturally the skin’s perspiration
• keeps longer its own characteristics
John Merc convinced the Italian socks’ manufacturer of the advantages of this procedure.
The Italian was then decided to import the wire in Italy and distributed it around the world, getting an excellent feedback . The wire then took the name of » Lisle cotton » from the name of the producer of the first machine used by John Merc to mercerize wire.

Modal ®, this unknown fabric.

4234«No, no, thank you: I don’t trust these new fibers; give me a 100% cotton pyjamas with which I’m familiar»
That’s a typical customers’ assertion buying at our boutique.

And here is our answer:
«Madam tests our pyjamas in Modal are fantastic, very softest of cotton. If you try it, you won’t regret”

The Modal fiber is produced from beech wood, the pure cellulose from which it derives is 100% natural and remains as it is during all stages of the tissue’s processing.
It’s more soft and breathable than cotton and the colors are more solid to washing!
Its high breathable power leaves your skin feeling fresh, soft and gentle like a second skin has become our best-seller!

Just to clarify, here are the main features:

The Modal is a fiber of natural origin, produced starting from the pulp of trees: therefore is a fiber regenerated from cellulose.
Fabrics made of Modal don’t tuck and aren’t subjected to the typical «pilling» of fabrics made of cotton.
The fabrics containing Modal are smooth, soft and breathable so suitable for all seasons (keep warm in the cold and leave your skin fresh during the warm seasons).
Is extremely practical, can be ironed after washing exactly as cotton.